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Sunday, 11 May 2014

Matthew Wright on NZ Book Sales

History writer Matthew Wright posted a telling snapshot of the NZ bookselling industry on his blog this week. Here's an excerpt of his post and a link to the entire piece. Well worth a read, and Mairangi Writers get a mention in the comments!

"The New Zealand experience isn’t unique. It’s been a ‘perfect storm’ worldwide, a combination of reduced discretionary spending on the back of the general financial crisis, coupled with the explosion of e-book readers, hand-held tablets and phones. Their rise wasn’t coincidental – readers didn’t have $500 to fork out annually on books, but they did have $99 for an e-reader and $3 each for titles.
For New Zealand the issue was complicated by the implosion, a few years back, of the old Whitcoulls chain. The chain was purchased and has since been reconstructed under new ownership, but for a while it looked as if New Zealand might lose a third of its book outlets. That provoked some risk-averse decision making in publishers’ editorial offices. The change was palpable.
On top of that has come the typical Kiwi rush to technology – a requited love-affair with online shopping. Book retailers here can’t compete with Amazon or The Book Depository – it’s an issue of volume coupled with the fact that overseas purchases don’t attract local sales tax.
One of the casualties has been the old publishing model with its sales-by-rep to bookstores. As a distribution and sales mechanism, that was marginal here at the best of times – the New Zealand market was always miniscule, pushing up the cover price on books.
Growth is going to have to pivot on the new principles of book publishing and selling – nimbleness, presence through multiple channels – electronic and print, and an ability to adapt quickly. It’s going to demand innovation, lateral thinking, and creativity.
As for me? I’ve been told history is dead as a genre in New Zealand – yet my history of railways sat for three months at No. 3 on the Whitcoulls best seller list last year and my Bateman Illustrated History of New Zealand sold better than any of my other books have in years. Dramatically so.
At a time when some publishers are shutting their doors, I’m getting approaches from others wanting me to write for them. I have four titles coming up in the next ten months. Only one of them is history. The other two are on popular science. Which, I guess, won’t be too surprising to long-time readers of this blog. And there’s a biography.
As far as I am concerned the need for innovation has never been greater. We must not just re-invent; we must re-conceptualise. I think that’s not just true for me – it’s true for all writers.
Copyright © Matthew Wright 2014

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