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Saturday, 11 January 2014

How to Review on Amazon - made easy!

This is an article re-posted from the excellent site of Indies Unlimited. You can find it here.

Posted on January 10, 2014 by Big Al

BookglassesOdds are if you’re a reader who’s visiting Indies Unlimited that you read a lot of books, some (many? all?) of which are written by indie authors. If you’ve communicated with one of those authors, maybe sent them an email or posted a comment on their Facebook page telling them you loved their book, chances are good they’ve hit you up for a review. You don’t even have to make the first move to have this happen. Sometimes you’ll be reading a book, come to “The End,” and before you can page forward to read about the author you’ll find a message something like this:

Thank you, thank you, thank you for reading my book. Did you like it? You loved it, I know you did. Before you call all your friends to tell them about this GREAT book you just finished (which you should do), first won’t you jump on Amazon and tell the world how much you LOVED, LOVED, LOVED my book by leaving a review? Thanks. I’ll love you forever.

I know, they’re relentless. You’re under no obligation to do so. But, if you’re like me, you root for the underdog (indie authors are, although becoming less and less so) and you might want to help with a review. This series is an attempt to give a little guidance for people who want to do a review on Amazon, but don’t know where to begin, starting with the bare minimum and then expanding on that for those who are interested in going further. If you really don’t want to write a review (yes, Laura, I’m looking at you) I’d suggest telling the author that you’d love to, but have no clue how to write a review or even how to enter it on Amazon. Tell them, “you’re the writer, not me,” in an attempt to appeal to their vanity. If you try this and the author then sends you a link to this post, I’m sorry.

In Part 1 we’re going to cover the easy part, with a brief tutorial on entering your review at Amazon. Part 2 is an attempt to help non-reviewers who have no idea where to start in writing a review. This will be followed by Part 3 with some additional ideas to help those who are interested in moving beyond the bare minimum. Finally we’ll wind up the series in Part 4 with some discussion about a few other considerations and where you might go from there.

Entering a review in Amazon really is easy (writing it, not so much). The only tricky part is that how this is done has a couple variations. First, we’ll talk about the required steps if you do it the default way on

Start by going to the page for the book on Amazon. (This works for other items too, but we mostly care about books around here.) You managed to purchase the book, so I’m assuming you know how to do this. If you’ve never made a purchase at Amazon, you’re off the hook because Amazon requires a customer account be setup and have at least one item purchased before they’ll allow a person to post customer reviews. (You aren’t required to have purchased the item you’re reviewing from Amazon, although there is an indication on the review if you did.)

Look down the page and you’ll see a section that looks like this.

Review step 1

Click on the button that says “Write a Customer Review.” Sometimes it will be where it is shown in this screen shot. Other times you’ll need to scroll down the page where you’ll find it at the bottom of some of the other customer reviews. After clicking you’ll be taken to a page that will have a blank form with some identifying characteristics of the book you’re going to review. (Below, you’ll probably see a bunch more sections like this for other purchases that you haven’t reviewed which is Amazon’s way of encouraging you to review everything. They’re easier to ignore than a needy author, so I ignore those.)

Review step 2

Start entering your review by clicking the number of stars you want to give the book (clicking the leftmost of the five stars for a one star review, the rightmost for a five star). Then enter whatever you want to say in your review in the box below the stars where it says “write your review here.” I usually write my review in a word processor and copy/paste it into this box, but there is no reason why you can’t draft yours as you enter it here. Once you’ve started entering your review another box will be displayed below it for the “headline or summary” of your review.

Review step 3

Now enter a “headline or summary” in the box as indicated. We’ll talk about what you might put there when we discuss writing the actual review in Part 2.

In some situations you might also have a couple check boxes that are shown at some point. One of them will be pre-checked and only show if you purchased the item from Amazon. Leave it checked. There is sometimes a box to click indicating that you are at least 13 years old. If you are, click it (you won’t be allowed to submit the review without doing so). If you aren’t or can claim not to be, this is a way of getting out of doing this. Or I guess you kids could lie. Just don’t tell your parents I said it was all right.

The screens shown and the steps described above are relatively new and so far are only what you’ll find on although there is a good chance these changes will eventually be migrated to the other Amazon sites. Personally, I prefer the old way. If you think you might, too, or you’re entering a review on an Amazon site that doesn’t look like those shown above, we’ll talk about that next. Otherwise, click the big yellow submit button to the bottom right of the headline box and you’re set. If you’ve neglected to fill in the headline box, click the stars, or enter a review of at least 20 words, you’ll receive an error message and need to fix the problem. If you’re taken to another page, you’re done.

For other sites, you’ll see a screen that looks like the one below. If you’re on and would prefer to go old school, click the link in the message below the submit button to get this same screen.

Review - Old style

The elements of the review are the same as in the other screens. Click a star, enter the headline or summary (called Title here) and enter the verbiage of your review in the big box at the bottom. You might also see the check boxes mentioned above. If so, handle them the same way.

Once the review is entered, click on the ‘Preview your review’ button. Your review will be checked for the same things mentioned above for the submit button on the new form. If it doesn’t pass you’ll be told what is missing (fix it and click the button again). If it does pass, you’ll be taken to another page that shows a preview of what your review will look like. Scan it to make sure all looks good and click the yellow “Publish review” button. You’ll be taken to another page and you’re done. If you see something you’d like to change, click the ‘Edit’ button and you’ll be taken back to the previous page to fix the problem and try again.
That’s it. Simple, right? The hard part is knowing what to enter in those boxes which I’ll try to help with in Part 2, coming January 24, 2014.

To read part two, follow this link to Indies Unlimited and hunt down Big Als’s next post.

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