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Friday, 4 October 2013

Evan Andrew on the annoying popularity of Bridget Jones

Well, last week we fought the good fight and lost to technology, and a bottomless purse! So, now back to normality, and yet, I still feel grumpy, irritable, and generally out of sorts.
'Why do you watch the news?' said my better half wearily the other night.  'All you do is complain, and say they are all a bunch of idiots.'
She is of course, quite right, and I slink away, gin and tonic in hand, mumble under my breath, and wonder... am I becoming a grumpy old man?
My latest gripe with the media is ... all the hoopla and news time taken up recently on every TV news channel, (also radio, women's magazines, newspapers, etc, etc,) with the sequel to 'Bridget Jones's Diary.'
Now, I have never read the book, (and full marks to author Helen Fielding, and I assume her publishers) for what must be a brilliant advertising campaign.
To be able to sell the book, film, play, TV series, song, clothing campaign, makeup range, and whatever else they can dream up to sell through the media with this type of promotion, without spending a pound, euro, dollar, or anything else.
'You are only jealous,' sniffed my better half, and of course she is absolutely right, as always!
What wouldn't I give to have my book taken up and pre sold for free like this, by the news moguls that control the media worldwide.
How amazing it is, to think that a fictional character like Bridget Jones, can relate to so many women worldwide, (and possibly men too) to become such an icon.
Congratulations again to Helen Fielding.

Ah well, back to the computer, to escape into the plight of my heroine, even if she bears no resemblance to... Bridget Jones!
Evan Andrew

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